http://www.cnn.com/2014/10/10/living/nicu-to-the-moon-photos/index.html?hpt=li_t3
In Atlanta, the Children's Healthcare of Atlanta is starting a Safe Sleep Campaign to try to teach parents about how to keep their babies safe at night. Dangerous behaviors can include having babies sleep with their parents, sleeping with too many stuffed animals, or, the most well-known, sleeping on their stomachs. To promote this campaign, the neonatal intensive care unit at the hospital teamed up with a local branding agency to design adorable art featuring their preemies, all born after only 25 to 37 weeks of pregnancy. This art shows the babies in the future careers that the hospital imagines they might have.
I love this idea for many reasons. Because my father helps deliver babies, I know how terrifying pregnancy and early birth can be. Recently, he had three women miscarry in only one day. I've been at the hospital and seen new parents watching the intensive care unit, praying their baby would make it through the night. So I know how important it is for these parents to be able to visualize a long, successful life for their babies. This art not only gives hope to the parents, it shows why doctors and nurses do what they do- so that people can go on to do great things and change the world.
This is a creative way to create hope for families dealing with premature infants. It also allows the public to generate support for those families and inspire an atmosphere of joy instead of fear. I hope this campaign inspires others to create art in support of premature infants and other causes.
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